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Dakota Fanning recently became new face of Marc Jacobs' perfume "Oh
Lola!" - but those ads won't be seen in England anymore.
The Advertising Standards Authorit has banned the Lola ads in
Britain, reports the BBC. The ASA says the ads could be seen as
sexualizing a child.
The ads, seen above and below here, show Dakota in a flesh-colored
dress with a lace overlay holding oversized bottles of the
perfume, one resting on her lap region. The ASA says Fanning, 17,
appears younger than 16 years of age in the photos.
The ASAs ruling reads, "We noted that the model was holding up the
perfume bottle which rested in her lap between her legs and
we considered that its position was sexually provocative. We
understood the model was 17 years old but we considered she looked
under the age of 16. We considered that the length of her dress, her
leg and position of the perfume bottle drew attention to her
sexuality."
Perfume maker Coty UK says it has not received any complaints about
the advertisement, nor does it think the pictures suggest
Dakota is under the age of 16.
Dakota told WWD, back when asked to do the campaign, "Every time one
of Marc's fragrances comes out I run to the store to buy
it. The moment I was asked to be a part of the Oh, Lola campaign, I
was so humbled and said 'yes' immediately."
What do you think, Pop2it readers? Also - hearing Dakota Fanning's age
always surprises us. Doesn't it seem as though she should
be, like, 35 by now?